We promise you are doing
better than you think

Elizabeth joins Wait. What? as a former small business owner who knows the ins and outs of those pesky numbers. She lives in Charleston, SC with her husband, two daughters, and very shortly her new son. When she's not crunching your numbers, she's likely enjoying the vivacious culinary scene in Charleston or snagging every opportunity to get into a body of water!

Elizabeth Dowling

Erin is a poet and creative professional who spent many of her formative years in and around the world of small businesses in North Carolina, Texas, and New York. She has a Masters of Fine Arts in Creative Writing and almost a decade of experience working with bookkeepers, accountants, and entrepreneurs. 

eRIN Coffin

Meet the Team

Ready to have someone fully take over your bookkeeping? We take all the bookkeeping off your plate, and we'll keep you in the loop about your monthly finances with custom reports in your inbox.

Bookkeeping
Services

learn more

Find Quickbooks overwhelming? Wish someone who spoke your language could explain it to you? I CAN!! This course will help you become BFFs with your bookkeeping. You will learn how to use Quickbooks Online at your own speed!

learn more

 Don't know where to start? Book a call and we can talk about all things numbers - Quickbooks, pricing, tax deductions, best practices, sales tax, getting set up, overhead or whatever your pain point is.

Consulting
Calls

Quickbooks
Course

learn more

"Wait. What? Consulting is made with creatives in mind - which cannot be more helpful! Everything is beautiful, they are super responsive, and give you a snapshot of your business month by month in videos going over your P&L and Balance Sheet! They also pay my sales tax - which I cannot thank them enough for (paying sales tax was my least favorite thing to do). They are also great with consulting if you need help with this or that - they got you! Seriously, I am so thankful for everything they do!"

JESSIE, Jewelry designer

1/5

Ally, FLORAL DESIGNER

Holy Smokes! I cannot say enough great things about the brilliant and hard working women behind Wait. What? Consulting. I run a small business and always felt like my book keepers and CPA were speaking to me in another language. The team being Wait.What? is the exact opposite. They help keep me informed about all the things I need to know, all the rules we have to follow, and they make it fun and pretty along the way. Cannot say it loud enough that if you are a creative or small business owner you should 100% talk with the team. We all need help and these ladies are the very very best.

2/5

Ashton, painter

"I signed up to take the quickbooks class as well as a one on one chat. Alisha was AMAZING! I am growing my business and have wanted to upgrade from my bag of receipts and excel spreadsheet that I forgot to update half the time for a while now. I took her class and was able to set up everything easily with her clear directions. 

For our one on one call, I learned SO much from her during our chat. She walked me through every single question I had and went above and beyond to help me create a system and helped me troubleshoot a few mistakes I made while setting up my quickbooks and helped fix them while teaching me so I can do it myself later."

3/5

KATE SUPA

"Honestly and truly my business would be lost without Alisha! When you get into this world of owning your own business, no one gives you a rulebook on how to pay your taxes, what taxes you owe, or how to run the business side of your business. Alisha and her team go above and beyond for their clients. I've had my bookkeeping taken completely off of my plate so that I can get back to doing what I love- my creative craft! I can't recommend them enough!"

4/5

StephANIE

"Alisha just GETS small business bookkeeping in a way that no one else has been able to do. Over the last three years working with her I've painlessly learned how to manage Quickbooks on my own in a practical way. I schedule regular sessions with her to double check and get help with the funny things that always seem to come up. Thanks to her I do not stress about bookkeeping at all! 100% recommended for creative small businesses."

5/5

Client Reviews

featured in

GET THE FREEBIE

Download the Bookkeeping Checklist

Are you are a creative, maker or designer in the early stages of your business? If you need help understanding bookkeeping, but everything feels boring or daunting then this online course is for you!
It's time to:


Artistic Accounting

  • Demystify Quickbooks

  • Have Clarity in Your Numbers

  • Profit, Not Panic

Wait. What. Quickbooks Course

tell me everything

$199

1. Schedule a Meeting!
2. I'll get to know you - I will send you a a form so I can learn all about your business and financial pain points.
3. We Chat! - I will answer all of your questions. We will hash out your business finance issues. PLUS I will send you a follow up email with all of the things we talked about! 

hOW DOES IT WORK?

Money Moves Consultation!

Easy as 1 2 3

$275

schedule now!

We specialize in working with creatives, thinkers, makers, designers, photographers and other creative businesses. We take all the bookkeeping off your plate, and we'll keep you in the loop about your monthly finances with custom reports in your inbox.

Ready to have someone fully take over your bookkeeping?

Bookkeeping Services

LEARN MORE